New Launches
Gala González Debuts the SW
Elemental Espadrilles Capsule 
Designed in celebration of the
50th anniversary of Earth Day,
these
styles are handcrafted by our
artisans in Spain
21.4.2020
 
All About
the SW Elemental
Espadrilles Capsule

Stuart Weitzman has launched our new
SW Elemental Espadrilles Capsule
in celebration of the 50th anniversary of
Earth Day on April 22nd. Handcrafted by
our artisans in Spain, this capsule
collection is available exclusively on
www.eu.stuartweitzman.com and in SW boutiques.
To highlight our new takes on the traditional
espadrille — a silhouette that originated in
Spain — we partnered with Spanish style
influencer Gala González to debut
the collection.

Stuart Weitzman has launched our new SW Elemental Espadrilles Capsule in celebration of the
50th anniversary of Earth Day on April 22nd. Handcrafted by our artisans in Spain, this capsule collection is
available exclusively on www.eu.stuartweitzman.com and in SW boutiques. To highlight our new takes on the
traditional espadrille — a silhouette that originated in Spain — we partnered with Spanish style
influencer Gala González to debut the collection.

The Campaign

The campaign spotlights three of our planet’s
natural sources of energy — Water, Wind
and the Sun — through an atmospheric and
almost dreamlike sequence. Narrated by Gala,
the film depicts her dreaming of summer and
reconnecting with nature: The first chapter
opens with her atop a hill, immersing herself
in the power of the wind and vastness of
nature. Set in a lush field, the second chapter
features her feeling the sun on her skin, and
the third chapter, filmed oceanside, sees Gala
playfully take our espadrilles to the
water's edge.

This campaign’s dynamic film
and complementary imagery were captured
by photographer and director
Jennifer Massaux, who is known for her
nature-driven style.

The campaign spotlights three of our planet’s natural sources of energy — Water, Wind and the Sun
through an atmospheric and almost dreamlike sequence. Narrated by Gala, the film depicts her
dreaming of summer and reconnecting with nature: The first chapter opens with her atop a hill, immersing herself
in the power of the wind and vastness of nature. Set in a lush field, the second chapter features her
feeling the sun on her skin, and the third chapter, filmed oceanside, sees Gala playfully take our espadrilles to
the water's edge.

This campaign’s dynamic film and complementary imagery were captured by photographer and director
Jennifer Massaux, who is known for her nature-driven style.

The Craftsmanship

At the same time, the SW Elemental
Espadrilles Capsule highlights our rich
heritage steeped in artisanal Spanish
craftsmanship. A testament to the masterful
craft of our artisans in Spain, each style
features intricate details perfected by hand,
ranging from the hand-crocheted toe accents
to the jute soles that are hand-dye to created
a subtle, multi-coloured effect. Every design
is adorned with our signature SW Star logo
hardware, a motif emblematic of the largest
star in the universe, the sun. “It was one of
my first designs for the brand, so it also takes
on special meaning. To me, it symbolises the
dawn of a new era — a new beginning for the
Stuart Weitzman brand,” SW Head of Design
Edmundo Castillo explains.

"The natural materials make for a more
modern approach and they also represent
Stuart Weitzman's first step into the world of
sustainability," says Edmundo in the video
above. Each pair comes with an exclusive,
reusable canvas tote bag and is packaged
in a custom-designed, recyclable shoebox made
from 100% recycled content.

At the same time, the SW Elemental Espadrilles Capsule highlights our rich heritage steeped in artisanal Spanish
craftsmanship. A testament to the masterful craft of our artisans in Spain, each style features intricate
details perfected by hand, ranging from the hand-crocheted toe accents to the jute soles that are hand-dyed
to create a subtle, multi-coloured effect. Every design is adorned with our signature SW Star logo hardware,
a motif emblematic of the largest star in the universe, the sun. “It was one of my first designs for the brand,
so it also takes on special meaning. To me, it symbolises the dawn of a new era — a new beginning for the
Stuart Weitzman brand,” SW Head of Design Edmundo Castillo explains.

"The natural materials make for a more modern approach and they also represent Stuart Weitzman's
first step into the world of sustainability," says Edmundo in the video above. Each pair comes with an exclusive,
reusable canvas tote bag and is packaged in a custom-designed, recyclable shoebox made from 100% recycled content.

The Capsule

Espadrilles are synonymous with summer, and
our new collection stays true to the SW
brand DNA of melding fashion, function and
fit: Engineered for 24/7 comfort and style,
these lightweight pairs are designed to help
you take your next step forward into summer
and beyond. “It is my hope that everyone who
wears these will love them and channel
everlasting optimism every time they slip
them on,” Edmundo says.

Our new interpretations of the traditional
Spanish silhouette include: The MIRELA
STRIPES
wedges with a striped
sole, available in Cerulean light blue,
sunflower yellow and tangerine orange canvas;
the monochromatic DARYL ESPADRILLE
lace-ups inspired by our best-selling DARYL
sneakers, available in air, cream and poudre
blush pink canvas; the MARGUERITA
espadrilles, available in ruby red and foglia
green canvas; and the ILLEANA wedges with a
custom-designed bandana print, available in
buff blush, black and white woven fabric.

Espadrilles are synonymous with summer, and our new collection stays true to the SW brand DNA of melding
fashion, function and fit: Engineered for 24/7 comfort and style, these lightweight pairs are designed to
help you take your next step forward into summer and beyond. “It is my hope that everyone who wears these
will love them and channel everlasting optimism every time they slip them on,” Edmundo says.

Our new interpretations of the traditional Spanish silhouette include: The MIRELA STRIPES wedges
with a striped sole, available in Cerulean light blue, sunflower yellow and tangerine orange canvas; the
monochromatic DARYL ESPADRILLE lace-ups inspired by our best-selling DARYL sneakers, available in
air, cream and poudre blush pink canvas; the MARGUERITA espadrilles, available in ruby red
and foglia green canvas; and the ILLEANA wedges with a custom-designed bandana print,
available in buff blush, black and white woven fabric.