swwomen-yang-mi

YANG MI IS BACK

This season, the always-stylish Yang Mi returns as the global spokeswoman for Stuart Weitzman, starring in the Fall 2019 global campaign named "The Art of Movement."

The campaign features a high-energy short film with Yang Mi at the centre, showcasing how the Chinese superstar moves with confidence and ease in her SW boots. It also includes striking complementary images showing Yang Mi in the latest styles from the Fall 2019 Collection.

And that's just the beginning.

YANG MI IS BACK

This season, the always-stylish Yang Mi re-
turns as the global spokeswoman for Stuart Weitzman, starring in the Fall 2019 global campaign named "The Art of Movement."

The campaign features a high-energy short
film with Yang Mi at the centre, showcasing how the Chinese superstar moves with confi-
dence and ease in her SW boots. It also in-
cludes striking complementary images show-
ing Yang Mi in the latest styles from the Fall 2019 Collection.

And that's just the beginning.

THE RETURN OF THE STUART WEITZMAN FOR YANG MI COLLECTION

When the actress began her partnership with SW in Spring 2019, we celebrated with the launch of a capsule collection inspired by her romantic, feminine style.

Following the capsule’s global success, we're doing it again.

The Stuart Weitzman for Yang Mi Collection returns for Fall 2019,
this time featuring nine limited-edition silhouettes inspired by her distinctive elegance.

“The limited-edition collection is inspired by what I value in fashion: Femininity,
effortlessness and true everyday glamour, all of which can be seen in each of the styles,” Yang Mi says.

THE RETURN
OF THE STUART WEITZMAN FOR YANG MI COLLECTION

When the actress began her partnership with SW in Spring 2019, we celebrated with the launch of a capsule collection inspired by her romantic, feminine style.

Following the capsule’s global success, we're doing it again.

The Stuart Weitzman for Yang Mi Collection returns for Fall 2019, this time featuring nine limited-edition silhouettes in-
spired by her distinctive elegance.

“The limited-edition collection is inspired by what I value in fashion: Femininity, effort-
lessness and true everyday glamour, all of which can be seen in each of the styles,” Yang Mi says.

ABOUT THE DESIGN PROCESS

To design this season's capsule collection, Stuart Weitzman’s Head of Product Design Edmundo Castillo wanted to find inspiration by diving deep inside the world of Yang Mi and learning what inspires her. “I trav-
elled to Beijing to get more acquainted with her surroundings and what drives her everyday life,” Castillo tells
SW SPOTLIGHT.

Then, a concept emerged: Add some of her favourite details — pearlized embellishments and polished bows
— to a range of SW's signature silhouettes, an approach that perfectly epitomises her renowned style com-
bined with SW's effortless aesthetic.

ABOUT THE DESIGN PROCESS

To design this season's capsule collection, Stuart Weitzman’s Head of Product Design Edmundo Castillo wanted to find inspira-
tion by diving deep inside the world of Yang
Mi and learning what inspires her. “I travelled to Beijing to get more acquainted with her surroundings and what drives her everyday life,” Castillo tells SW SPOTLIGHT.

Then, a concept emerged: Add some of her fa-
vourite details — pearlized embellishments and polished bows — to a range of SW's signature silhouettes, an approach that perfectly epitomises her renowned style combined with SW's effortless aesthetic.

YANG MI’S POWER PEARLS
FOR SW

The pearlized embellishments are inspired by a stone she truly adores. “Many of the shoes and bags in the capsule feature these elegant gems, which I love so much, and they also happen to be a signature embellishment for SW,” she says.

These styles include the FIFER PEARL mid-calf boot and the LIVIA PEARL over-the-knee boot, two
pearl-studded iterations of our new sueded stretch boots; the EASYON RESERVE PEARL, a block-heel
back-stretch bootie complete with pearl-inspired details; the WINSLET PEARL stretch over-the-knee boot
available in two heel heights — 75 mm and 100 mm — with a pearlized welt; and the DELLA QUILTED PEARL SMALL shoulder bag, a pearl-adorned take on the classic box bag silhouette.

YANG MI’S POWER PEARLS
FOR SW

The pearlized embellishments are inspired by
a stone she truly adores. “Many of the shoes and bags in the capsule feature these elegant gems, which I love so much, and they also happen to be a signature embellishment for SW,” she says.

These styles include the FIFER PEARL
mid-calf boot and the LIVIA PEARL
over-the-knee boot, two pearl-studded itera-
tions of our new sueded stretch boots; the EASYON RESERVE PEARL, a block-heel back-stretch bootie complete with pearl-in-
spired details; the WINSLET PEARL
stretch over-the-knee boot available in two heel heights — 75 mm and 100 mm — with a pearlized welt; and the DELLA QUILTED PEARL SMALL shoulder bag,
a pearl-adorned take on the classic box bag silhouette.

In addition, SW’s iconic stretch boots are reimagined with iridescent embellishments on the welts of the designs. These styles include the LOWLAND PEARL over-the-knee boot, as well as the 5050 PEARL, which marks one of the only times the world-renowned 5050 back-stretch boot has been modified in any way.

“Pearls represent wisdom and energy, so it is my hope that those who wear these limited-edition designs
feel wise and energetic with every step they take,” says Yang Mi.

In addition, SW’s iconic stretch boots are re-
imagined with iridescent embellishments on the welts of the designs. These styles include the LOWLAND PEARL over-the-knee
boot, as well as the 5050 PEARL, which marks one of the only times the world-re
nowned 5050 back-stretch boot has been modified in any way.

“Pearls represent wisdom and energy, so it is my hope that those who wear these limit-
ed-edition designs feel wise and energetic with every step they take,” says Yang Mi.

THE SERIOUSLY CHIC SHANGHAI LAUNCH

Fans received a chance to experience the capsule at the immersive The Stuart Weitzman for Yang Mi Collection Pop-Up at Plaza 66 in Shanghai, China, which opened on September 5th and will remain a
fixture in the city’s biggest shopping destination through September 13th.

The pop-up’s design incorporates the brand’s signature blue and blush shades. It also features a modern
cake-inspired centerpiece specially developed to showcase the collection, a concept that celebrates
Yang Mi’s birthday on September 12th.

In addition, a reflective structure serves as the backdrop of the pop-up as part of an interactive activation in which customers can snap their own photos and receive them on their phones instantly
by scanning a QR code.

THE SERIOUSLY CHIC SHANGHAI LAUNCH

Fans received a chance to experience the capsule at the immersive The Stuart Weitzman for Yang Mi Collection Pop-Up at Plaza 66 in Shanghai, China, which opened on September 5th and will remain a fixture in the city’s biggest shopping destination through September 13th.

The pop-up’s design incorporates the brand’s signature blue and blush shades. It also features a modern cake-inspired centerpiece specially developed to showcase the collection, a concept that celebrates Yang Mi’s birthday on September 12th.

In addition, a reflective structure serves as the backdrop of the pop-up as part of an interactive activation in which customers can snap their own photos and receive them on their phones instantly by scanning a QR code.

BTS of SW for Yang Mi (1)

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