fall-2019-campaign-superwomen

THE TRIUMPHANT FINISH

The grand finale of SW Boot Camp, is here — and it's a bold, victorious finish.

For our third and final installment of our Fall 2019 Campaign, SCENE III: #SWSUPERWOMEN,
global spokeswoman Kendall Jenner and dance sensation Lil Buck return to star in the energetic
short film and its compelling complementary images.

The scene opens with Kendall Jenner standing tall, looking poised and exuding feminine confidence while
wearing the stretch vinyl over-the-knee KATRINA boot and an unmistakable cape, cutting a striking image
that evokes the classic superhero stance.

It continues with dance partners Kendall Jenner and Lil Buck demonstrating their flexibility and quick
reflexes as they kick and spin in effortless, fluid motions. As Kendall Jenner and Lil Buck move and play
off each other, they emphasise how they empower each other to push themselves further.

THE TRIUMPHANT FINISH

The grand finale of SW Boot Camp,
is here — and it's a bold, victorious finish.

For our third and final installment of our
Fall 2019 Campaign, SCENE III: #SWSUPERWOMEN, global spokeswoman
Kendall Jenner and dance sensation
Lil Buck return to star in the energetic
short film and its compelling complementary
images.

The scene opens with Kendall Jenner
standing tall, looking poised and exuding
feminine confidence while wearing the stretch
vinyl over-the-knee KATRINA boot and an
unmistakable cape, cutting a striking image
that evokes the classic superhero stance.

It continues with dance partners Kendall
Jenner and Lil Buck demonstrating their
flexibility and quick reflexes as they kick and
spin in effortless, fluid motions. As Kendall
Jenner and Lil Buck move and play off each
other, they emphasise how they empower
each other to push themselves further.

BEHIND THE SCENES

The campaign itself is a celebration of women who make bold moves in their own ways.

Scene I: #SWDANCE underscored the art of movement and portrayed the energy and resilience
women feel in SW boots. Scene II: #SWSTRENGTH took this message of empowerment a step further
by highlighting how both women and men feel confident to dance through any challenge in SW boots.

#SWSUPERWOMEN reinforces both concepts while expressing how SW boots equip those who
wear them to be the heroes of their own lives, conquering daily battles fearlessly and flawlessly.

Photographer and director Charlotte Wales brought the concept of SW Boot Camp to life; stylist
Clare Richardson used her keen eye for detail to enhance the campaign message; and choreographer
Danielle Polanco captured the essence of the Fall 2019 Campaign in each twist and kick. In addition,
rapper DDG’s hit “Run It Up” is the featured soundtrack across the campaign, a song he says he wrote
to empower and support women.

BEHIND THE SCENES

The campaign itself is a celebration of women who make bold moves in their own ways.

Scene I: #SWDANCE underscored the art of movement and portrayed the energy and resilience women feel in SW boots. Scene II: #SWSTRENGTH took this message of empowerment a step further by highlighting how both women and men feel confident to dance through any challenge in SW boots.

#SWSUPERWOMEN reinforces both concepts while expressing how SW boots equip those who wear them to be the heroes of their own lives, conquering daily battles fearlessly and flawlessly.

Photographer and director Charlotte Wales brought the concept of SW Boot Camp to life; stylist Clare Richardson used her keen eye for detail to enhance the campaign message; and choreographer Danielle Polanco captured the essence of the Fall 2019 Campaign in each twist and kick. In addition, rapper DDG’s hit “Run It Up” is the featured soundtrack across the campaign, a song he says he wrote to empower and support women.

HIGH-IMPACT, HIGH-SHINE

The dramatic stretch vinyl KATRINA is the latest iteration of our iconic over-the-knee boot silhouette. 

It is crafted from a newly developed type of vinyl — infused with stretch while also retaining its durable,
glossy and waterproof properties — and features the classic SW second-skin fit. With this, it cements the
brand’s DNA of combining fashion, function and fit in each design.

The distinct design also symbolises the modern woman. Like the women who wear SW, this boot is
equal parts feminine and fierce, seductive and striking, and exemplifies strength in femininity.

HIGH-IMPACT, HIGH-SHINE

The dramatic stretch vinyl KATRINA is the latest iteration of our iconic over-the-knee boot silhouette. 

It is crafted from a newly developed type of vinyl — infused with stretch while also retaining its durable, glossy and waterproof properties — and features the classic SW second-skin fit. With this, it cements the brand’s DNA of combining fashion, function and fit in each design.

The distinct design also symbolises the modern woman. Like the women who wear SW, this boot is equal parts feminine and fierce, seductive and striking, and exemplifies strength in femininity.

THE KATRINA
IN BLACK STRETCH VINYL
THE KATRINA
IN CRANBERRY STRETCH VINYL

FALL 2019 CAMPAIGN: #SWSUPERWOMEN (1)

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