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SW's Holiday Campaign "STEP INSIDE" is a celebration of strength in femininity — a notion brought to life
by its star, iconic ballerina Misty Copeland, who dances in a range of our new iconic styles from the new
5050.20 and BELLE INFINITY capsules. Copeland’s own career exemplifies the concept of strength in femininity, from her unlikely rise to become the first African American principal ballerina of the premier ballet
company American Ballet Theatre to the way she boldly embraces athleticism in one of the most traditional
dance forms imaginable.
Where does the prima ballerina find her own source of strength? In the spirit of the
campaign, Copeland invited SW SPOTLIGHT to “step inside” her world this holiday season in a three-part
video series seen here.