swwomen-misty-copeland
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SW's Holiday Campaign "STEP INSIDE" is a celebration of strength in femininity — a notion brought to life
by its star, iconic ballerina Misty Copeland, who dances in a range of our new iconic styles from the new
5050.20 and BELLE INFINITY capsules. Copeland’s own career exemplifies the concept of strength in femininity, from her unlikely rise to become the first African American principal ballerina of the premier ballet
company American Ballet Theatre to the way she boldly embraces athleticism in one of the most traditional
dance forms imaginable.

Where does the prima ballerina find her own source of strength? In the spirit of the
campaign, Copeland invited SW SPOTLIGHT to “step inside” her world this holiday season in a three-part
video series seen here.

SW's Holiday Campaign "STEP INSIDE" is
a celebration of strength in femininity — a
notion brought to life by its star, iconic balle-
rina Misty Copeland, who dances in a
range of our new iconic styles from the new
5050.20 and BELLE INFINITY capsules.
Copeland’s own career exemplifies the con-
cept of strength in femininity, from her unlike-
ly rise to become the first African American
principal ballerina of the premier ballet com-
pany American Ballet Theatre to the way she
boldly embraces athleticism in one of the
most traditional dance forms imaginable.

Where does the prima ballerina find her own
source of strength? In the spirit of the cam-
paign, Copeland invited SW SPOTLIGHT to
“step inside” her world this holiday season in
a three-part video series seen here.

1. MISTY COPELAND STEPS INSIDE HER SOURCE OF STRENGTH

To Copeland, the concept of strength in femininity is intrinsically linked to her identity as a black woman, as she shares in the video above. In fact, it has been “ingrained” in her since childhood — something she attributes to her mother, who raised her and her five siblings as a single parent. Copeland says that this quality has helped lead her to become the acclaimed ballerina she is today. “Inner strength is probably one of the most important things for a ballerina to possess,” she says. “Not only as a dancer, but also as a woman — that we have this incredible inner strength to be able to manage pain, to be able to persevere…you have to have extreme inner strength to be able to do all of that.”

1. MISTY COPELAND STEPS INSIDE HER SOURCE OF STRENGTH

To Copeland, the concept of strength in femi-
ninity is intrinsically linked to her identity as
a black woman, as she shares in the video
above. In fact, it has been “ingrained” in her
since childhood — something she attributes
to her mother, who raised her and her five
siblings as a single parent. Copeland says that
this quality has helped lead her to become
the acclaimed ballerina she is today. “Inner
strength is probably one of the most import-
ant things for a ballerina to possess,” she says.
“Not only as a dancer, but also as a woman —
that we have this incredible inner strength to
be able to manage pain, to be able to perse-
vere…you have to have extreme inner
strength to be able to do all of that.”

2. MISTY COPELAND STEPS INSIDE HER BALLERINA POWER

Just as she proves through her art, Copeland shares that strength is so much more than a surface-level attri- bute. “There’s definitely an inner strength within me,” Copeland says in the video above. “People may see
power and strength when they see me on stage or when they see my muscles, but I hope that the message
I’m sending to other women is that it’s okay to have a quiet inner power and strength.”

2. MISTY COPELAND STEPS INSIDE HER BALLERINA POWER

Just as she proves through her art, Copeland
shares that strength is so much more than a
surface-level attribute. “There’s definitely an
inner strength within me,” Copeland says in
the video above. “People may see power and
strength when they see me on stage or when
they see my muscles, but I hope that the mes-
sage I’m sending to other women is that
it’s okay to have a quiet inner power and strength.”

3. MISTY COPELAND STEPS INSIDE HER HOLIDAY WORLD

The holiday season is especially significant to Copeland because it’s the season of The Nutcracker. “Every
classical dancer can say that that has just been a part of our holiday season, our world, every year since we
were young people,” she says in the video above. However, it’s also the season she's able to trade in her
pointe shoes for something more luxurious — and this year, it’s the 5050.20 CAPSULE featuring the 5050
boot and 5050 BUCKET bag in limited-edition hues. “A pair of shoes that are staples — that are so classic
and that you can keep in your wardrobe and pass down to your daughters — is something special and means
so much more than just material things,” she reveals.

3. MISTY COPELAND STEPS INSIDE HER HOLIDAY WORLD

The holiday season is especially significant to
Copeland because it’s the season of The
Nutcracker. “Every classical dancer can say
that has just been a part of our holiday
season, our world, every year since we were
young people,” she says in the video above.
However, it’s also the season she's able to
trade in her pointe shoes for something more
luxurious — and this year, it’s the 5050.20
CAPSULE featuring the 5050 boot and
5050 BUCKET bag in limited-edition hues.
“A pair of shoes that are staples — that are
so classic and that you can keep in your ward-
robe and pass down to your daughters — is
something special and means so much more
than just material things,” she reveals.

SW Women: Misty Copeland (1)

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  • DARYL, CAPPUCCINO BROWN, dCategoryBrowse3Up
    DARYL, CAPPUCCINO BROWN, dCategoryBrowse3Up
    in SUEDE
    £ 250‎
    £ 250‎